Media & Advertising

34+ min ago   (414+ words) As Microsoft restructures its gaming business alongside new Xbox CEO Asha Sharma, the tech giant has filed a patent application for an “ad credit” system designed to contextually deliver ads to players during a game’s natural stopping points. First spotted…...

1+ hour, 39+ min ago   (291+ words) Monday September 21 2026 The stars of TV’s Dragons’ Den will decide whether to spend a penny on a women’s urinal startup this Thursday evening. Amber Probyn and Hazel McShane, founders of multi-award winning women’s urinal startup Peequal, brought their toilets to…...

9+ min ago   (1251+ words) CANNES, France — Artificial intelligence may soon handle more media buying, campaign optimization and audience targeting without needing a human to hover over every transaction. It still hasn’t figured out how to make the advertising industry simple, which may be its…...

23+ min ago   (1019+ words) One in 20. That is the median acceptance rate for podcast guest pitches this year, according to Podchaser’s 2026 State of Podcast Guest Pitching Report, a survey of producers and agencies. The PR industry read it as a pitching problem. Here’s the…...

2+ hour, 28+ min ago   (568+ words) The final settlement language hasn’t been made public, but a Bloomberg report indicates there’s not much to it. It will feature some sort of board that will purportedly try and keep CNN from going the same direction as CBS under…...

6+ hour ago   (215+ words) Sept 21 (Reuters) – Shares of Warner Bros Discovery and Paramount Skydance jumped on Monday, after a report said Paramount and ​California’s attorney general were in advanced ‌settlement talks that could clear one of the final hurdles to the companies’ $110 billion merger....

3+ hour, 21+ min ago   (14+ words) Paramount on track for £110bn Warner Bros deal as US states relent The Times...

3+ hour, 58+ min ago   (163+ words) A deal has been struck to clear the final hurdle in Paramount Skydance’s acquisition of Warner Bros. Discovery. Several state attorneys general, led by California’s Rob Bonta, sued Paramount in July, saying that the mega entertainment corporation would have put…...

4+ hour, 9+ min ago   (32+ words) Ad Age Paramount to settle lawsuits, paving way for Warner Bros. Advice for small agencies on defending client accounts amid marketing leadership changes....

51+ min ago   (673+ words) Updated September 21, 2026 at 3:38 PM CDT Paramount's owners have made a series of concessions to a coalition of 12 Democratic state attorneys general to resolve a lawsuit that endangered the media company's $111 billion takeover bid of its larger Hollywood rival, Warner Bros....