Advertising & Creative

19+ hour, 55+ min ago   (329+ words) MediaBrief is an Indian business news publication covering the media, marketing, advertising, entertainment and communications industries. It publishes daily news, leadership interviews, campaign analysis, research and podcasts for professionals in India. BBDO Group India has announced the elevation of Josy…...

7+ hour, 17+ min ago   (227+ words) Jordan Christopher Farnam, recently appointed VP of Global Financial Reporting and Chief Accounting Officer at Omnicom Group Inc., filed his initial beneficial ownership statement on October 9, 2026, disclosing holdings as of the triggering event date of October 1, 2026. On October 9, 2026, Jordan Christopher…...

9+ hour, 5+ min ago   (159+ words) Amazon's bid to delay US FTC monopolization trial rejected by judge MLex Amazon's bid to delay US FTC monopolization trial rejected by judge Prepare for tomorrow’s regulatory change, today MLex identifies risk to business wherever it emerges, with specialist reporters…...

6+ hour, 49+ min ago   (265+ words) Artificial intelligence (AI) is steadily finding its place in nearly every facet of life, including business. For some small business owners, AI-generated marketing material can be a real time saver. Other business owners and social media managers find it easier…...

1+ week, 10+ hour ago   (110+ words) Originally published on blackjet.com, part of the BLOX Digital Content Exchange. The official COLA announcement is not expected until later this month, but the latest forecasts offer an early look at what beneficiaries could see. The deal brings together…...

11+ hour, 9+ min ago   (264+ words) Independence cuts both ways. Neutral platforms can work with a wide range of developers and advertisers without competing against them for audience attention, yet they lack the proprietary audience data that large social and search companies command. Competitive pressure therefore…...

21+ hour, 28+ min ago   (303+ words) BidPulse was developed to measure the extent to which the audience is misidentified and budget wasted. BidPulse Finds Wide Accuracy Gaps Among Leading ID Providers Intent IQ has been tracking the leading ID bridging providers for more than a year,…...

3+ hour, 35+ min ago   (1284+ words) Picture three screens on your desk. On the first, an AI creative studio is turning out ad variations. On the second, a dashboard shows impressions, click-through rates, leads and conversions. On the third, an AI looks at the results and…...

13+ hour, 29+ min ago   (486+ words) Subway® has unveiled Blueprint, a reimagined restaurant and brand experience that modernises how guests order and eat to support growth across Europe, the Middle East and Africa (EMEA). From 1 January 2027, every new Subway restaurant and remodel in the region will…...

1+ day, 9+ hour ago   (98+ words) Some of the industry's favorite creative techniques are excellent at attracting attention while doing remarkably little to persuade consumers. Become a free MediaPost member now to read this article Log in if you are already a member Funny Ads Get…...