Install
Brand & Positioning
Identity systems, messaging, and guidelines that clarify who you are.
- 6 Tracked terms
- Last 30 days Feed window
What this topic collects on
An article joins this feed when it matches these terms. Each one is also a search of its own.
Related topics
Latest in Brand & Positioning
Bar Keepers Friend’s Felicia Zhang: Creator Marketing Starts With Community, Not Content
4+ day, 17+ hour ago (505+ words) NEW YORK — Most brands approach creator marketing by identifying reach and working backward to a message. Bar Keepers Friend starts somewhere else entirely. The brand maps what it calls “keeper communities” — thrifters restoring vintage finds, home chefs caring for cookware,…...
SoundHound AI Completes Acquisition of LivePerson, Creating a World-Leading Omnichannel Conversational AI Powerhouse
11+ hour, 50+ min ago (284+ words) SANTA CLARA, Calif., Sept. 04, 2026 (GLOBE NEWSWIRE) -- SoundHound AI, Inc. (Nasdaq: SOUN), a global leader in voice and agentic AI, today announced the successful completion of its acquisition of LivePerson, Inc., and the appointment of John Collins as the combined company’s…...
Not Dairy Queen Or Baskin-Robbins: This Is America's Top-Rated Ice Cream Shop In 2026
1+ hour, 31+ min ago (230+ words) Tasting Table Not Dairy Queen Or Baskin-Robbins: This Is America's Top-Rated Ice Cream Shop In 2026 Though brands like Dairy Queen and Baskin-Robbins have built international recognition, another ice cream business is winning over the hearts and stomachs of Americans. According…...
How Transparent Sourcing Practices Build Consumer Trust and Loyalty
2+ hour, 4+ min ago (1431+ words) The Global Brand Awards by Global Brands Magazine is an international awards program recognizing companies for excellence in innovation, branding, and performance across industries. It honors brands setting global benchmarks and driving positive change. +44 146 242 9794 +44 208 133 3927 Amazon Alexa Tablets: The Numbers Behind…...
Nine in 10 APAC Consumers to Reconsider Buying from Unsustainable Brands
2+ hour, 11+ min ago (388+ words) Around nine in ten consumers across Asia-Pacific plan to stop or reconsider buying from retail brands that fail to prioritise sustainability, Retail Asia reported this week. The regional consumer shift places immediate pressure on consumer goods makers and store operators…...
The surprising stories behind how 29 iconic brands were named | lovemoney.com
5+ hour, 54+ min ago (1785+ words) What’s in a name? More than you might think. Many companies’ fortunes can be made or broken by their name, so it’s crucial to get it right – but how on earth do you make that kind of decision? From the…...
Stop Building Businesses No One Understands: The Unvarnished Truth About Modern Brand Strategy
4+ hour, 4+ min ago (170+ words) We’ve all seen it. A brilliant founder spends six months coding a product, pouring their life savings into features, only to launch to absolute, crushing silence. When you ask them what their company does, they give you a 10-minute lecture…...
30 Years of Skipped Marketing Came Due
2+ week, 4+ day ago (126+ words) Manufacturing buyers ask an LLM who can make the part now. If the model never read about your shop, you do not come up. The shop owners that write in public do. 30 Years of Skipped Marketing Came Due Manufacturing buyers…...
GLOBAL BRANDING CONFERENCE DANIŞMA KURULU İŞ DÜNYASI VE AKADEMİYİ AYNI ÇATIDA BULUŞTURUYOR
4+ hour, 59+ min ago (434+ words) Üniversite, iş dünyası, medya, sivil toplum, kamu, girişimcilik ve teknoloji ekosisteminden … GLOBAL BRANDING CONFERENCE DANIŞMA KURULU İŞ DÜNYASI VE AKADEMİYİ AYNI ÇATIDA BULUŞTURUYOR Üniversite, iş dünyası, medya, sivil toplum, kamu, girişimcilik ve teknoloji ekosisteminden uzmanların yer aldığı Global Branding Conference…...
Does Your Branding Match Your Business?
5+ hour, 26+ min ago (973+ words) Your branding is often one of the first things potential customers notice about your business, whether they discover you through your website, Google Business Profile, social media or somewhere else online. But branding is about more than having a logo…...